Why Android KitKat 4.4 - not the chocolate - is a Best-Seller? Here are the top 4 reasons
- Mar 3, 2015
- 3 min read
As of this writing, 40.9% of Android devices are already running on Android KitKat 4.4 operating system.
Tech blog sites are now flooded with Android OS distribution reports showing how each version of operating system is outperforming others in terms of downloads in Google Play. If there are people who benefits a lot on statistics report like this, they are the Android Developers. Because via Google Play Developer Console, they can instantly view how their apps are performing on each OS platform in terms of number of installs.
From 30.2% in November 2014 to 40.9% in March 2015, there is a clear indication that the Android 4.4 sales performance is thriving.
On one point, this increasing user adoption behaviour helps Google engineers on future updates and upgrades of their mobile operating systems. But on economic point of view, the increasing user adoption rate for Android KitKat over the past months is giving mobile phone manufacturers the drive to build and ship more Android devices worldwide.
Google's Android 4.4.4 KitKat is the latest version of the Android OS. Since its official release on September 3, 2013, KitKat is gaining more positive reviews across the tech world for being faster and more responsive. With now over 40% share in the Android OS market, I did my own research on how this delicious chocolate KitKat was able to attract users and phone makers that fast.
Here are my sweet discoveries.
1. Rising Smartphones and Tablets Usage Share
According to independent research group Chitika Insights, LG exhibited the largest usage share increase in their Android Smartphone and Tablet Web Traffic Distribution survey in North America at the start of Q4 2014. LG recorded 10.4% share (rank 2nd). Samsung remained to have the highest share with 57.4% (rank 1st). HTC has 4.8% (rank 5th), Google with 3.6% (rank 6th), ZTE with 2.2% (rank 7th) and Sony with 0.7% (rank 12th).
People from the tech gadget business know that LG, Samsung, Sony, HTC, ZTE and Google devices are among of the top smartphone and tablet brands running on Android KitKat 4.4. Here some of the top-selling models of four of these popular brands.
Samsung: Galaxy S4, Galaxy Note 3, Tab 3, Tab 2, Note 8.0
Sony: Xperia Z1, Z Ultra, SP
HTC: HTC One, X+, Butterfly
LG: G2, Nexus 4, Optimus series
2. Big Worldwide Sales Performance
This time, let’s a have a closer look on the sales volume of the top smartphone makers using Android KitKat.
According to MBASkool, a management knowledge portal for MBA students and professionals, Samsung sold 93.15 million units of Android-based smartphones in Q1 2014. On the same period, LG made 11.74 millions units in total sales, Sony had 10.68 millions and ZTE had 8.27 millions.
With these huge numbers, these companies were able to make it on MBASkool’s Top 10 Global Mobile Phone Brands in 2014.
According to TechRadar, an international media group and leading digital publisher, certain smartphone models of those companies were also able to make it on their list of 10 Best Mobile Phones in the World in 2015. HTC One M8 running on Android 4.4 KitKat was on top of their list.
According to International Data Corporation (IDC), one of the world's leading technology and research company, there were 1.1 billions Android-powered smartphones shipped in 2014. This gave Android 81.5% of the global market share. It was followed by iOS with 14.8% and Windows Phone with 2.7%. According to IDC, Samsung, Huawei, Lenovo, LG, Xiaomi, and ZTE fuelled the most growth for Google's Android platform on the same year.
3. Engaging Android KitKat Features
What powers Android KitKat and it has been widely adopted by millions of smartphone and tablet users worldwide?
Based on my research, the top 5 features smartphone users like the most about KitKat are better memory management, the Google Now, Smarter Caller ID, built-in sensors, and integration with cloud storage.
And this is what interests me the most.
4. Nestle KitKat 4.4
Nestle KitKat 4.4 has a huge impact on the popularity of Android OS. Why? It’s because they’re running a KitKat promo. Just grab, unwrap, break, snap and enjoy a KitKat chocolate bar with near perfect four-dimensional symmetry and you’ll have the chance to win a Google Nexus 7. Whether there is a deal between Google and Nestle or this is just the chocolate company’s own marketing strategy, I can see and this is one of the top reasons why Android KitKat 4.4 is a best-seller.
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